More Beautiful Everyday Wares
Articles for everyday use needed to be given an artistic appearance, be practical and be easy to look after. “Artists to industry” became the aim of the employment agency founded by the Society in 1914. The home exhibition at Liljevalchs in 1917 became the breakthrough with hundreds of new products – ranging from drinking glasses to entire rooms designed for the working and lower middle classes.
Svensk Form in the international arena
The artists’ efforts led to growing international appreciation. At the major industrial art exhibition in Paris in 1925 Sweden won no less than 31 Grand Prix awards. The success of the delicate and classic Swedish products was followed up at the Metropolitan in New York in 1927 and in Barcelona in 1929. At the Paris exhibition in 1937 and in New York in 1939 the light-coloured Swedish style was presented for the first time. The airy and light interiors astonished the public. Swedish Modern was born. The Society has continued to present Swedish design to an international public – at the Triennals in Milan from 1948 and onwards, via travelling exhibitions in the US and Australia, and in recent decades around the world.
Image: Simon Gate's piece for Orrefors took Paris by storm when it was exhibited in the Swedish Pavilion in 1925.