David Carlson, David Report (Sweden)
Design can play a more vital role than today, matter more by adding value and provide understanding in cultural, aesthetic, and in everyday terms. For me design must be relevant to the human condition, contribute to human activity, and have a value beyond its purchase price. Design that matter is design that move beyond mere style and shape to include experience, service, or participation. Design results in lasting value when it relates and is affective, tells a narrative, enhances our life style, and creates personal and cultural identity. The products in my selection, "Design Matters" reflects this view, in one way or the other.