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Guest Editor Johanna Björk

January 21, 2013

Welcome to our first Guest Editor, Johanna Björk - who we first met in New York during the Design Boost at Parsons. A designer by trade, Björk has always harboured a passion for storytelling and style. Her work lies at the dynamic intersection of design, fashion and sustainability and is a partner in the creative agency, MOJO Projects.

Johanna Björk, founder of

Born and raised in Sweden, Björk has lived and worked in Miami, NYC and is currently based in LA. She's been featured in the likes of Expressen, Marie Claire Italy, ELLE Finland, and on the Discover Channel's Planet Green. Her site, Goodlifer covers the latest news in sustainable style, culture and trends from across the world., the sustainability focused website

Johanna on Goodlifer:

"Goodlifer is a web magazine dedicated to sharing good news, ideas and insights to inspire a positive, sustainable and bright future. It started with a simple question: What constitutes the good life? To us, it’s not a destination, but a journey. We want to see more positivity in the world, because happy people are more creative, innovative and interesting. We believe in the transformative power of good news and know that it’s possible to create a world where we all can live the good life, without causing harm to the planet and those who share it with us. We’re constantly discovering people and companies working toward a greater good, and our mission is to spread the word, inspire and give you the tools you need to live consciously and sustainably."

Take a look at Johanna's first guest collection, Black & White.

Andréa Chagallo January 28, 10:12 AM

Finally! Thanks for this brave initiation, I been looking for a venue like this for a very, very long time. All well Andréa

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Richard Prime

Keeping you up to date with the goings-on in Sweden's creative landscape.