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Pressrelease - Nov 16th 2012 - a New Arena for Swedish Design

The Centre for Business History and Svensk Form have teamed up to develop and launch a new international presentation platform for Swedish Design. The website also holds great promise for future research into Sweden's design history, wherein a vast proportion of the website's content will be archived digitally.

The site, functions like a window into Swedish design, in all its forms, and is aimed at an international public hungry for the output of this richly talanted creative nation. It's something which Svensk Form in its lengthy history of working in the international design industries has identified a need for - a gathering point for all forms of Swedish design. acts as a channel for all forms of the country's design, helping those involved in the design industry itself to have easy access to the kinds of materials and information needed to curate exhibitions, write press articles and research for papers and books. Those registering for will find themselves become an active part in not only the future of Swedish Design to come but also shape the ongoing development of its history, as the portal's own database starts to be archived itself for future research.

The Centre for Business History, which today holds one of the world's largest design archives, offers the site's Premium Contributors the chance to link their own work into the central digital archive. "In this way we're helping to support one of the biggest challenges of someone working in design; be it an individual or a large company - how to properly take stock of the thought process and paper trails often created as part of the design process. The Contributors taking advantage of this will join some of the biggest names in design including Electrolux, Ericsson and Unilever Sweden" says Alexander Husby, managing director of the Centre for Business History.

Technically, has been developed so that it is easily accessible for all, be it a designer creating their profile, or someone visiting for the first time. The site will grow organically as new companies and individuals join and showcase their work. A visitor can choose to skim the site for news and recent additions, explore the collections from the editor, find a specific designer, browse a specific sector, region or delve into design history.

The site's taken two years to bring to life and has been developed thanks in the main to a generous grant from the Torsten Söderberg Foundation and the Ragnar Söderberg Foundation. Sublime has taken care of the building of the site while Familjen Pangea has designed it. Richard Prime is the editor, based at Svensk Form. goes live at the Swedish Design Awards on the 21st of November at Fotografiska in Stockholm.

For further information, images or interview requests contact:

Alexander Husebye, Centre for Business History, , +46 (0)70 – 647 73 47

Richard Prime, Svensk Form, +46 (0)73-389 45 12